South Asian Sports Development Association


South Asian Sports Development Association (SASDA) is a non-profit organization founded in January 2017 and works to improve the lives of underprivileged children in the South Asia through sports. The organization was founded in January of 2017 by a group of individuals who were passionate about helping others to make a difference in the world. A small difference promoted through sports.

Since its inception, the South Asian Sports Development Association (SASDA) has helped hundreds of children in Canada. These children come from different backgrounds, such as, India, Pakistan, Bangladesh, and Nepal to access quality education, healthcare, and lifestyle which we believe is staying active – through sports. Because of our belief, the organization has provided opportunities for children to participate in sports programs and compete in tournaments. As well as provide coaching awards and scholarships to young athletes.

SASDA members has been honored to witness the positive impact they have been able to make to the participants within their communities all while helping them build a healthier, stronger, more active future.

Needless to say the work of the South Asian Sports Development Association (SASDA) has had a positive impact on the lives of many children and their families, while growing to expand its reach so that it can help even more people in need. We are a place for athletes to come together and share their love and passion for sports. We are excited to see what the future holds.


We plan on partnering with like-minded organizations and individuals to create a powerful force for change. Our ultimate goal is to make a difference in the world and improve the lives of those around us. We appreciate your support as we work towards our goals.

To help people learn about the barriers that prevent South Asian athletes from becoming professional athletes. We also want to overcome these barriers and become successful. We hope to partner with other organizations that can help us achieve our goals.


SASDA believes in building and providing Strong Values to the Sports Community of the World!








SASDA main goal is to have participants from different ethnical backgrounds to participate in sports to help break the barriers, stigmatism, judgement, and criticism one may face while trying to get involved with a sport of their choice.

For instance, one of the biggest culture barriers these children, teenagers, adults face is lack of understanding and importance of what sports can actually do for young people. There have been several studies conducted that show positive impact of sports on one’s mental and physical health. Along with this, having more diversity with professional teams. Every family gathers around the Television to watch their nation play head on head with a competing country, then why not have our own children be a part of that team? Simply because becoming a professional athlete is frowned upon and isn’t a good source of income? But there isn’t any proof behind this, again stigmatism of what title our children should hold. Having a white collared job do not mean you’re are mentally and physically happy.

Furthermore, the south Asian community lacks role models within the sporting industry. As mentioned before, if we can watch our nation go head on head then why not watch our on children on that very team? We need to promote sports within our families to have our kids play on a professional level.

We understand some families are not financially strong enough to push their kids forward, or see the cost of equipment as a barrier. WE are here to help tackle those barriers. In addition to helping families understand the importance of sports as it can be difficult for young players to see themselves as athletes or even participants to begin with. SASDA’s goal is to diminish all barriers, many that have not been mentioned by simply providing more opportunities in sports.



Harpal Sandhu

Harpal Sandhu is a global phenomenon who is helping and shaping athletes, leaders, businesspersons and more to lead an impactful life that radiates and energises others like a domino effect. He is life-affirming, unfiltered and inspiring and these qualities are integrated into his ventures called The Coach Harp Organization and Coach Harp the influencer. Having recently won the Indian Achievers Award for business leadership in 2022, he has sealed his name as an icon. 

He was born in Jalandhar, India, to a family of farmers and subsequently moved to Canada at the age of 3 with his family. With Punjabi being his native language, he had to struggle with learning English as a child. In school, he was subjected to racism and bullying due to his clothes and found it challenging to fit in and find friends. He started playing American football at the age of 12, he says “American football gave me a sense of brotherhood and taught me how to deal with adversity, attention to detail, and teamwork.”  


SASDA will be Happy to Serve People like you!